About US
The Aimal Story
Aimal is a home grown hand embroidery clothing brand formed to help the rare art of hand-embroidery aari, zardozi work and to help the kaarigars and to provide a better life to their families. Our karigars are very talented and hardworking. Our majority of profit goes towards fulfilling their day to day needs and their children's education and better living.
Offering Timeless Styles and Endless Inspiration
From vibrant festive ensembles to graceful everyday wear, Aimal offers more than clothing. It offers inspiration to embrace your roots while expressing your unique style. Each design is crafted to make you feel connected to tradition while staying in tune with today’s fashion.
Mission & Vision
Our mission is to keep the beauty of Lucknow’s traditional handwork alive and bring it into today’s fashion in a way that feels fresh and stylish. We want people everywhere to enjoy the richness of our culture through clothes that are elegant, comfortable, and timeless. Our vision is to make this heritage reach across the world, so every design not only celebrates tradition but also adds charm to modern life.